Every great dish carries a story, and every successful culinary brand requires a solid legal foundation to thrive enduringly. Recently, SBLAW proudly accompanied and successfully established intellectual property rights for the trademark “Hoành Thánh ÔNG PHÚN” on behalf of Ms. Huỳnh Thị Như Quỳnh.
1. The Strategic Importance of the Protection Certificate
Receiving the Trademark Registration Certificate for “Hoành Thánh ÔNG PHÚN” under Class 43 is more than just a completed administrative procedure; it is a milestone affirming the owner’s rights over their intellectual property. The value of this certificate is demonstrated through key aspects:
- Exclusive Identity: The certificate serves as the highest legal document confirming the priority and exclusive right of Huỳnh Thị Như Quỳnh to use the name “Hoành Thánh ÔNG PHÚN” across the entire territory of Vietnam.
- Market Control Tool: The owner has full authority to prevent entities from profiting off the brand’s reputation, such as competitors intentionally mimicking the name to cause customer confusion.
- Leverage for Sustainable Business: This certificate acts as an essential “passport” for the brand to advance toward more sophisticated business models, such as franchising or professional investment partnerships.
- Long-term Value Accumulation: This ownership right is valid for 10 years with unlimited renewal possibilities, allowing the brand to become a business legacy that can be inherited and increase in value over time.
2. Strategic Management and Optimization of IP Rights by SBLAW
In this project, SBLAW’s team of lawyers acted as strategic consultants, performing specialized tasks to maximize the client’s interests:
- Building an Optimal Protection Portfolio: Accurately classified and registered services for restaurants, self-service, and take-away food.
- Legal Risk Management: Provided consultation on the scope of protection for trademark components, helping the owner clearly understand their rights and legal boundaries.
- Enforcement of Ownership Rights: Standing ready to represent the owner in preventing and handling unauthorized trademark usage in the market.
3. Strategic Vision with SBLAW
The success of the “Hoành Thánh ÔNG PHÙN” project once again affirms SBLAW’s capability in supporting individuals and enterprises on their journey toward brand professionalization.
Advanced IP Solutions from SBLAW:
- Rights Establishment: Consulting on the registration of Trademarks, Copyrights, Industrial Designs, and Patents.
- Enforcement and Protection: Handling infringements, resolving disputes, and renewing protection certificates.
- Commercial Exploitation: Valuation of intellectual property assets and consulting on licensing or franchising agreements.
Protect early, reach far. Let’s join SBLAW in building a solid legal foundation for the journey of affirming your business’s position in the market!
